![]() ![]() ![]() "We're pleased that schools will have another way to engage children with World Book Day, even if they're at home, and that retailers are offering an extended redemption period too." ![]() ![]() "The lockdown has presented us with a unique set of challenges for World Book Day this year, but working together with bookshops, retailers, publishers, schools and National Book Tokens, we want to make sure that children across the country still have the opportunity to enjoy their £1 books," said WBD21 CEO Cassie Chadderton. WBD's £1 books will be stocked in major supermarkets, as well as bookshop chains and selected independent booksellers. The initiative also includes a new single-use digital version of the £1 token, to be printed at home or shown to booksellers on a phone or tablet screen. WBD will continue to work with schools and nurseries to distribute the tokens. World Book Day celebrations are set for March 4 "despite lockdown restrictions, with a range of new measures in place," the Bookseller reported, noting that participants will be able to use their £1 (about $1.35) book tokens in lockdown or save them for when bookshops re-open. ![]()
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